TrackM8 CCPA Privacy Notice

 

TrackM8 CCPA Privacy Notice

Last Updated: July 28, 2025

This California Consumer Privacy Act of 2018 (“CCPA”) and California Privacy Rights Act of 2020 (“CPRA”) Notice applies to California residents (“consumers” or “you”). It is part of our Privacy Policy, and any terms used here have the same meaning as in that policy.

Part I: Our Information Practices

(A) Categories of Personal Information Collected in the Last 12 Months

Category

Examples

Collected

Identifiers

Name, email, IP address, device ID, account name

Yes

Account Data

Photos, profile info, settings

Yes

Commercial Information

Purchase history, subscription records

Yes

Location Data

GPS coordinates, geofence events

Yes

Usage Data

App usage logs, crash reports

Yes

Sensor Data

Camera (GPS photos), microphone (voice commands)

Yes

Emergency Contacts

Manually entered SOS contacts

Yes

Advertising Identifiers

AdMob or Meta Audience Network IDs

Yes

(B) Sources of Personal Information

  • Directly from You: Account registration, in-app settings, support requests

  • Automatically: App usage, SDK analytics, crash reports

  • Third Parties: Google Sign‑In, cloud hosting providers, advertising and analytics partners

(C) Business Purposes for Collection

We use your data to:

  • Provide core functions (real‑time tracking, SOS, zone alerts)

  • Authenticate and manage your account

  • Improve and secure our App

  • Send notifications (SOS, zone alerts)

  • Process subscriptions and in‑app purchases

  • Serve personalized content and ads

(D) Disclosure for Business Purposes

We share your information with service providers under contract to:

  • Host and operate our App (Google Cloud, AWS)

  • Provide analytics and performance monitoring (Firebase, Google Maps)

  • Deliver and measure advertising (AdMob, Meta Audience Network)

  • Process payments (Google Play)

(E) Sale or Sharing for Cross-Contextual Behavioral Advertising

We do not sell your personal information for money. However, we may share the following categories for personalized ads:

  • Identifiers (Category A)

  • Location Data (Category D)

  • Usage Data (Category E)

Consumers can opt out of sharing for targeted advertising (see Part II).

(F) Data Retention

We retain personal data only as long as necessary to fulfill the purposes above or as required by law. Specific retention:

  • Account & location data: until account deletion + 30 days

  • Anonymized analytics: 6 months

  • Fraud logs: 30 days

  • Transaction records: 1 year

(G) Children Under 16

We do not knowingly collect data from individuals under 16. If we learn we have, we promptly delete it.

Part II: California Privacy Rights & How to Exercise Them

As a California resident, you have the following rights under CCPA/CPRA:

Right

Description

Know/Access

Request what personal information we collected and its categories, sources, purposes, and recipients.

Delete

Request deletion of your personal data (subject to legal exceptions).

Correct

Request correction of inaccurate personal data.

Opt-Out of Sharing

Opt out of sharing your data for targeted advertising.

Limit Use of Sensitive Info

If we process any sensitive categories, request limitation.

Non-Discrimination

You will not be treated differently for exercising your rights.

How to Submit a Request

Submit a verifiable request via our Data Subject Request Form: [link to form].

You may also opt out of interest-based ads by:

We will respond within 45 days (may extend once by 45 days). For assistance, email info@viralmobitech.com.

Contact Us: For questions or to submit requests, email info@viralmobitech.com.
Read our full Privacy Policy for more details.